We all write content online. Some of us only write social media posts, emails, or texts. Some of us write content for our websites, product descriptions, video content, ads, and even customer support.
AI writing software is a type of software that can generate content for you. It can help you write novels, articles, blog posts, and more. Those are just some of the benefits of using ai writing tools.
AI writing is just another tool that you can add to your toolbelt.
You know they can be incredibly helpful if you’ve ever used an AI writing tool. But you also know that they’re not going to replace actual human intelligence soon.
No, AI is not going to steal your job. It’s a tool to optimize your work. Let AI technology make your life easier by including AI writing software in your content creation process.
What are the best AI copywriting tools?
Here is a list of the best AI writing tools. I will give you an overview of each one and call out key features, the pricing, and the bottom line. How to find the best AI writing tool is entirely up to you and your needs.
Here’s a quick AI writing software buying guide for you, but then you can read further for more info.
Best for Quality
Rytr is a content writing platform that uses AI to write content for you. Rytr’s algorithms are trained on historical data, so they can produce unique and compelling articles with the right tone and style, while also being grammatically correct.
Rytr’s AI writing assistant will have your article ready in less than an hour, without any need for human intervention.
In its current state, Rytr can produce text for a variety of topics and niches, including sports articles, business articles, reviews, blog posts, articles on technology, etc.
- Content generation is made easy and quick with character count, word count, and tone checker.
- Plagiarism check ensures you have the highest quality of content.
- Grammar check for your writing to make it professional-level.
- Discover what works best for your idea by generating content from our vast library of over 2,000 ideas.
- Personalize your content with a professional touch using Form Generator.
Saver Plan: $9/month; $90/year (Get 2 months free!)
Unlimited Plan: $29/month; $290/year (Get 2 months free!)
Rytr is an app that helps people write faster. It’s a great tool for bloggers and content writers who need to produce a lot of articles. Rytr also allows users to search for ideas for their articles or even write them in real-time.
The weak point is to click on the writer to have more content: it can be very time-consuming on very long articles. Sometimes there are not too many paragraphs for long-form content and it becomes difficult to find what you’re looking for.
Formerly known as Jarvis, Jasper is among the AI writing software tools leaders. Jasper acquired tools such as Headlime and Shortly AI writing software. Both tools remain standalone products at the writing of this article; however, both plan to integrate fully with Jasper.
Create your blogs, articles, book, scripts, and any other content. Choose a subject area and form, fill in the details, and Jasper will write the content for you. It’s not always good content, but it helps me get past my writer’s block.
- Long-form document editor – a powerful tool that allows you to write full documents with AI-assisted outputs.
- Plagiarism detector – write without worrying about accusations of stealing someone else’s content
- Speed writing – hit start, and the software will create a masterpiece for your blog post or article within minutes!
- Integration with SEO Surfer – a tool that helps you analyze keywords and optimize your content to rank in search engines
- Automated article writing software – if you give it enough parameters, content creator AI can almost write your articles for you
- Facebook community that offers support, job opportunities, and more
- Multiple languages
- Write novels, blog/articles, video scripts, and more with Jasper!
- AI wizard can produce over one million sentences
Jasper provides two pricing options: starter mode and boss mode. In my opinion, the main difference is that boss mode allows you to use the long-form document editor. In contrast, the starter mode provides writing frameworks for specific use cases.
Starter Mode: Starts at $29/mo for 20,000 words/mo.
Boss Mode: Starts at $59/mo for 50,000 words/mo.
SEO Surfer add-on: starts at $59/mo
While there’s no “official” free trial, you can get a 10,000-word credit using my referral link!
I compared the quality of the output with Ryter, for instance, and it wasn’t any better for me. I’m paying $120/month for unlimited content generation in Jasper, but I can pay $29/month for the same thing in Ryter.
HOWEVER. I keep using Jasper because of the recipes and commands that you can use. It makes for a very powerful workflow and I can do a lot with it.
Note: Jasper no longer offers an unlimited mode, so while it’s excellent, you must limit yourself to a specific word limit per month.
I didn’t include Headlime and the Shortly AI writing apps as separate items in this article, because I researched their websites and didn’t see an indication of them continuing to enhance or build their product. There’s nothing worse than using outdated and buggy software!
Surfer is the tool I’d recommend you get if you can only get one tool. It helps you create SEO-optimized content, crawl the web for content ideas, and quickly start ranking in search engines.
One of the things I love about Surfer is that their document editor allows you to easily copy and paste directly into your website content management system (CMS) without having to reformat it. Their document editor already has all the HTML tags so you only have to format it once.
Now that Surfer has released its very own AI writing tool, Surfy, it has become a well-rounded option.
- Content planner – plan your content and content writing tools
- Brief – create an AI outline with unique headings and paragraphs
- Content editor – write with guidelines and get content suggestions
- Audit – optimize existing pages
- Grow flow – boost your website with suggestions to improve your content
- Keyword surfer – a browser extension that lets you instantly check keywords in Google
- Surfer Academy – live and on-demand training
- Directory of SEO writers
- Writing masterclass – free to subscribers
- Find the relevant words to rank in search engines
Basic: $59/mo; $49/mo annually
Pro: $119/mo; $99/mo annually
Business: $239/mo; $199 annually
If you’re a solopreneur or a small business and want a tool with a ton of bang for your buck, definitely consider Surfer. Its advanced features and assistance tools make it a brilliant asset in your content production pipeline.
Grammarly is a game-changer! It’s the AI writing tool you didn’t think you needed, but you actually need. It’s a great AI writing tool because it doesn’t just focus on grammar. It also looks at the overall tone and style, ensuring that your content fits the audience you’re going for.
I enabled the Grammarly app, an overlay feature that follows you around and reads everything you write. It’s like spell check, but for everything you type. It’s also more advanced than spell check as it looks at grammar, tone, and style, as mentioned previously.
If that’s a little creepy for you, you can always copy and paste your content directly into the Grammarly online application, and it will proofread your content for you.
That said, it IS an AI application, so you need to use your judgment on its suggestions. Most of the time, the suggestions are great. Sometimes though, the suggestions are a bit nonsensical.
- Grammar checker – eliminate grammar mistakes
- Contextual spelling checker – spell check your words in the right context
- Punctuation correction – get help with all of your punctuation needs
- Style suggestions – improve the overall tone and style of your writing
- Integrated with a variety of platforms such as Google Docs
- Error-free proofreading
- Long-form content editor
Premium (for individuals): $12.00/mo
Business (for teams): $12.50/mo
Grammarly differs from the other AI writing tools on here in that it serves as your personal proofreader. It follows behind and fixes your grammar mistakes. It’s an amazing content quality checker for content writers. But I think it’s a must-have for everyone looking to write in a professional setting. Guess what? That’s probably everyone looking at this article.
Scalenut is a writing processing tool that automates content creation. Its AI writing algorithm combine SEO and NLP techniques to help you create engaging content and boost your page rankings. Scalenut’s SEO Assistant enables you to write content optimized for search engines. It’s very much like Jasper with the SEO Surfer integration, but without buying two separate tools. You write in your keyword, and it gives you a document editor centered around your keyword. I like that it has a panel on the left showing your competition.
The AI commands in Scalenut’s document editor are more nuanced than Jasper. Rather than a simple compose button, you can select from AI Connectors and Operators to give the AI copywriting assistant more direction around your content. Jasper can likely do this with commands, but it’s simpler to have buttons within the interface.
Scalenut AI Connector
Scalenut AI Operator
A notable aspect of Scalenut is their Managed Marketplace, where you can hire professionals to help you with writing, design, or video content within the platform.
Additionally, Scalenut offers AI writing templates for you to get started quickly on different content types.
- Free version – no credit card required, and it’s free forever
- SEO Research – not relying on an integration, SEO is within the platform
- Long-form AI writing tools
- AI article writer
- Short-form AI writing
- No word length restrictions
Scalenut is a great tool that gives you unprecedented control over your content creation workflow. It scales well from professional to amateur tasks and allows easy integration of your favorite online platforms. The user interface isn’t as shiny as other tools, but it’s more robust.
If you don’t want to pay separately for an SEO tool and get unlimited words, Scalenut is an excellent option. You’re not limited to a paid plan with this tool.
Wordtune offers both a browser extension and a long-form document editor to write compelling copy. It’s a perfect AI novel writing software option for those who want to self-edit and write more clearly. Since it works with a number of different tools, anyone who writes online should consider Wordtune.
- Rewrite text
- Change the tone of your text
- Expand or shorten your content
- Spelling and grammar checks
- Microsoft Word integration
Wordtune is a free browser extension, so why not try it? It’s a great option for anyone that writes.
CopyAI helps eliminate writer’s block with its many automated creativity tools. It also offers a wide range of AI-created templates to help you get started on your project.
CopyAI doesn’t have a detailed document editor, but it has a user-friendly and quick experience that gives you fast copy ideas.
CopyAI Product description workflow
CopyAI Product description output examples
- Free version that’s free forever and no credit card required
- Free tools that don’t need you to sign in such as email subject line generator, Instagram caption generator, and business name generator
- 100+ templates that you can use to generate copy
- Easy to use interface
- Ability to create: digital ad copy, social media content, website copy, eCommerce copy, blog content, sales copy
- Multiple languages
- Focus on your target audience
- Product descriptions
Team: Custom Pricing
CopyAI has the same templates that Jasper, Scalenut, and other AI tools provide. In my opinion, the differentiator for CopyAI is that it has a completely free version, is easy to use, and doesn’t require your credit card. Scalenut also has a free version, but I wouldn’t say it’s as easy to pick up as CopyAI.
I think CopyAI is for the power writers out there already who want a little help getting past writer’s block. It’s one of the most affordable options, with the free mode and unlimited credits in the pro mode. No paid plan required here either!
WriteSonic is an AI authoring tool that can generate unique content based on your preferences and needs. The software also helps you by providing pre-written content, which you can use as an outline for your own writing.
It can also help content marketers push past writer’s block and reach their target audience. WriteSonic is the ultimate solution for writers who are struggling to come up with fresh content ideas.
It helps them to create highly-engaging, unique, and compelling content that can be shared across various social media platforms.
It is available for PC and Mac users, with a free trial available.
- Generates top-notch marketing material for your brand in minutes
- Auto-generated blog post and optimized article in just seconds.
- It generates the highest quality of contents related articles
- AI-powered article and blog writer to give your writing the perfect tone, flow, structure, and voice.
- It generates formidable marketing copy with a few simple clicks.
Free Trial: $0
WriteSonic is one of the copywriting tools that allow people to write without the hassle of having to type every single word. The best part about WriteSonic is that it has an email build feature, which automatically sends you an email with your content already written. It saves a lot of time, and you can focus on other things in your day-to-day job.
It is really easy to use and get started with. The only drawback is that it does not offer many features available to free members, which means that they are not able to generate content as much as they would like before upgrading.
9. Neural Text
Neural Text is a platform that uses machine learning to automatically generate text. It has been used in different industries such as healthcare, education, and marketing. The platform has also been used by journalists to create articles with the help of AI.
In recent years, there have been several advances in natural language processing (NLP) which increases the accuracy of this technology.
The system learns from data, so it will improve as more data is added to its system.
It is a platform for writers and content creators to generate original text, as well as read and share existing texts.
- AI algorithm that scans for the best and most relevant keywords for your product or niche.
- Powerful content optimizer that boosts the quality of your content.
- Master keyword clusters to get high-quality traffic from the web.
- Automatically find the best keywords to increase your keyword density in order to reach more potential customers.
Free Forever: $0
Starter: $49/mo for freelancers or solopreneurs.
Pro: $119/mo for larger teams and established companies.
Neural Text uses the same technology as self-driving cars to create an autonomous vehicle for the written word. It relies on machine learning, which means it will be able to learn and improve over time, making it more effective over time.
However, it would be better if the interface and user experience were more intuitive. With the keyword difficulty measurement tool, users could see their performance in real-time and receive tailored feedback on where they need to improve.
TextSpark is an AI writing software that helps you generate creative and original ideas with its playful personality. The AI writing assistant is designed to be a companion, not an adversary.
The tool is designed to be playful, so you can be yourself while using it in your work. You can use it for any type of content – blog posts, emails, articles, etc. The tool also helps you by doing most of the work for you.
The idea behind TextSpark is to help you find a voice that matches yours. It’s like having an assistant that can generate ideas for you on the fly and match them with the right words.
The more you use it, the better it gets at understanding and anticipating what you need next.
This AI content generator is available on both desktop and mobile, so there’s no need to wait around for it to load.
- Simple interface for ease of use
- Artificial intelligence helping with the process
- Write in your own voice, or create many unique tones
- Create sections and organize your work with notes
- Designed for writers on the go with a clean, beautiful, distraction-free interface.
- Have fun and playful co-writing with your personal AI assistant that’s always ready to help.
- Never deal with writer’s block again because we’ll take care of all your outlining needs.
- Write up to 10x faster in your own voice – or choose from any number of writing styles and tones from our library.
- Sections and notes allow you to organize your work and easily reference sections of it again later.
Premium Tier – $9.99/mo – 5,000 AI Words per month
Professional Tier – $14.99/mo – 10,000 AI Words per month
Unlimited Tier – $24.99/mo – Unlimited AI Words per month
One of the best features of TextSpark is that it uses natural language processing to find the right topics and keywords. Other pros are: it helps content writers generate ideas at scale, it can also write up a draft of the article/blog post, it can help with writer’s block, the AI writing assistant is available on mobile devices, and TextSpark has a low learning curve and it takes less than 2 minutes to start using it!
As an AI writing assistant software, its one of the few platforms that offer more pros than cons, so it has many competitive advantages over other AI writers in the market.
Ink for All is AI writing software that allows you to “communicate with purpose” as their website says. It functions as both a text editor and browser extension. Ink for All democratizes the content marketing process by offering writing assistance tools that enable anyone to create content that performs well.
- AI writer
- SEO traffic
- Publish content faster
- Team management
- Headline optimizer
No free plan
Pro SEO: $44/mo
Team SEO Unlimited: $177/mo
Ink for All offers a robust solution for a fair price. I don’t like that there’s no free plan or trial, but it’s a strong contender for sure.
Copysmith is an AI copywriting software that helps users generate content for their blog or website. It also provides an easy way to share and promote content that has already been created.
The platform offers a series of tools to help people generate different types of content, with the most popular being the article builder, which allows users to build articles from scratch.
It provides its clients with a wide range of content including blog posts, landing pages, sales pages, and webinars.
The tool uses artificial intelligence algorithms to create unique text with the style of the user’s writing. It makes sure that your campaigns are effective for both your customers and your business. With Copysmith, you can easily create high-quality content for any language.
The possibilities are limitless with Copywsmith because it provides you with tools to make sure that your campaigns are effective for both your customers and your business.
- Templates to choose from, which cover virtually any need.
- Built-in integrations that are designed to support you.
- Powerful software that lets you create, organize, and edit your copy all in one spot
- Affordable pricing with a top level of service.
Teams: $118/month for 2 users
Enterprise: For businesses looking for unlimited creation and control. Contact sales support.
Copywriting can be a time-consuming task that requires a lot of creativity and skill. With an AI copywriting software like Copysmith, it becomes easy for writers to save their ideas on the platform’s cloud storage.
The only problem is that credits can expire if they are not used within a certain time frame. For example, if you have purchased credits worth $100 and have not used them within 12 months, your credits will expire and you will lose the money.
To avoid this, make sure to keep track of your credits and use them accordingly.
Peppertype is an AI writing software that works by using machine learning to understand what the user wants. This technology is used in order to provide the most relevant responses for the user.
It provides users with helpful insights into their moods and emotions, as well as suggestions on what they should do next.
The future of AI writing assistants is bright, with more companies adopting this technology and using it to generate content and insights for their clients.
Peppertype is an excellent tool for writers looking for assistance in their writing process without having to spend time learning how to use it themselves.
- Sentence formatting in a way that provides the best readability and engagement across different mediums
- Powerful engagement metrics to readjust and analyze your content on the fly
- Automatic sentence rephraser that quickly transforms sloppy writing into polished prose
- Automatic grammatical checker with artificial intelligence to ensure mistakes are caught before they make it out of the door
- Advanced plagiarism checker to prevent misuse of words, ensuring your content is unique.
- Advanced style editor enables you to design with ease without any complex technical knowledge
Starter Plan: $25 per month
Growth Plan: $165 per month
Peppertype has a simple interface where you can type in a keyword or phrase, and it will generate content for you based on that. It does so by drawing on the experience of copywriters and AI.
Peppertype.ai is a great tool for copywriters who want to get better at what they do while also having fun while doing it!
There are a variety of templates available at the company, but keep in mind that the choices are limited. A long-form editor does not appear to be available on the platform.
14. Article Forge
Article Forge is an AI copywriting software that automatically generates content for a specific topic or niche. It has been used by companies like the BBC, Forbes, and The New York Times to create articles on various topics.
The software uses AI and machine learning to generate articles based on the keywords provided.
- Regular Content (articles that are written by human writers on an hourly basis.)
- AI-generated content – (articles are generated by the AI writer with pre-written text and images.)
- No Spinner or binary choices.
- It is the most affordable tool to mimic a human mind and style of writing.
Standard: $27/month – 250,000 words/mo
While Article Forge is a tool that helps you create content for the web, it can also be used for other purposes. For example, it can be used to create articles for your website or blog with the help of pre-written content.
Article Forge offers many features that make it easy to use, including a drag and drop interface, templates, and more.
15. AI Writer
AI Writer is an AI copywriting software that offers an AI writing assistant for content creators to generate content ideas at scale. The platform offers different kinds of writing services, including content writing and blog writing.
It is one of the most accurate content generation platforms, using state-of-the-art AI writing models to write articles from scratch. It will also provide you with high-quality and relevant content that will match your target audience’s needs.
AI Writer are also known as content writers and are used by companies to produce multiple articles for them. AI Writer can work on a variety of topics and niche markets.
- Guarantees the quality of your content with a patent-pending algorithm that ensures every text is unique and original.
- No need for SEO experts anymore. All content is automatically SEO-friendly.
- You’ll never lack an article topic when you have these full-length articles.
- Provides citations for each point so that you can deliver accurate, quality content.
- Get complete value for money by not having to search for the perfect article template online.
Basic: $29 per month
Standard Plan: $59 per month
Power Plan: $375 per month
AI Writer is a writing tool that is easy to use and has some really cool features. It is a great way for anyone to start writing and get their content out there.
However, AI Writer scrapes content from similar pages across the web, and often that content references trademarked terms or otherwise inappropriate language. So it is something that should be taken into account before choosing it.
Closers Copy is an AI writing software that does not use GPT-3, a machine learning model that many of the other solutions favor. According to their website, “These models are not trained to write marketing copy. Fortunately, our models are! Using our AI gets you REAL marketing copy that sells your products and services. And because we own this technology, you don’t run into content filters, restrictions or limits.”
Closers Copy offers a Facebook community and course to learn their tool. I would be a bit cautious with them, however, as their website does not communicate the value proposition clearly.
- Collaboration – amount depending on the tier you purchase
- Artificial intelligence: Blog AI, SalesAI, StoryAI
- AI content generator
- Different language options
- SEO Audits and Planning
There’s no free trial, but they do offer a 14-day money-back guarantee.
Superpower Squad: $99.99/mo
As far as writing tools go, Closers Copy should definitely be considered if your main goal is to create SEO-optimized content.
Frase is an excellent AI tool for long-form writing. It has many different features that make it a powerful content creation tool.
Frase offers a “7-day trial,” which I took to mean a free trial. When I started going through the sign-up process, told me that the 7-day trial would cost me $1 and required me to enter my credit card.
A $1 isn’t a big deal necessarily, but I felt deceived. As a prospective buyer, this immediately deterred me from wanting to try out their tool. At least on tools like Ahrefs, they say “Start a 7 day trial for $7” so you know right away that the trial isn’t free. Who puts “Start 7-day trial” and then expects you to pay?
Yet, since I’m writing this article review, I decided to get the trial so I could better understand it. You’re welcome.
Looking at the user interface itself, I’m less than impressed. Frase has tabs for documents, templates, and analytics. Each tab is very blank and doesn’t have much on the user interface side to prompt you on what you should do. It relies heavily on guided walk-throughs rather than textual prompts within the interface itself. (And yes, I recognize that I’m cranky because of the trial thing, but that’s all part of the user experience!)
Frase documents app interface
Frase outline app interface
Frase templates app interface
Once I got inside the document editor, I see that’s where they invested more of their energies. The AI Writer, however, is an add-on feature.
- Integrates with Google Search Console
- Version control in the document editor
- Undo/redo buttons – the other tools don’t have them! You have to use keyboard commands
- Export to PDF, HTML, or Excel
Note: the AI writer is only available as an add-on.
I’m sure Frase is a powerful tool, but the deceptive trial and the clunky interface make the tool rank lower for me. In this day and age, if it’s not easy to pick up a tool quickly, then people just move on. There are a lot of other better options out there.
What is an AI writing assistant?
In content production, AI helps content writers in the content generation process. The process might involve brainstorming ideas to generate unique article drafts. AI-assisted content marketing efforts can also include landing pages, product descriptions, YouTube video titles, marketing copy, and Google ads.
AI writing assistants support content creators so they can focus on their craft and not worry about how to produce unique content, such as articles or e-books; however, AI writing assistants are not yet at the level where popular blogs rely on them for every post from scratch without any human intervention.
Utilizing AI writing enhances the writing skills of anyone and enables them to save time.
How do AI writers work?
Artificial intelligence involves combining artificial intelligence with machine learning algorithms to create literary neural networks. AI software training teaches these networks to read the text and then experiment with themselves. Once acquired knowledge through intensive repetition, the computer can begin mimicking actual writing with astonishing accuracy.
Is AI writing good for content creators?
I believe AI writing software can be a great complement to content writing, it can help in composing blog posts, advertisements, landing pages, etc. These best AI tools fulfill content marketers’ dreams. Although there are many types of AI software, they all make learn from previous writing and can then generate bulk content to help content writers.
It allows you to upgrade from simple Google docs to advanced features that can only be found in Ai writing software tools.
Why should I use an AI writing tool?
Think of it as a tool that helps you. Not something scary that will take away your job. It’ll make your work go faster and streamline your workflow. You can create content and utilize your time more wisely. AI content writing tools are a valuable addition to your writing process.
Don’t just ask yourself “Why should I use AI writing tool?” and maybe instead ask yourself, “Why shouldn’t I use an AI writing tool?”
The best AI writing assistants are a game-changer for content creators who want to experiment with new styles or topics without worrying about the quality of their articles. Content creation is a huge task and an AI writer can take some burden off your shoulders if you’re struggling to meet deadlines. So far, no AI writer has received a Pulitzer prize but it’s only a matter of time until they do.
With the right tools, AI can help you write content that is both creative and accurate. Look for an AI writing tool that offers a free trial so you can try it out before committing to a subscription.
If you want to write SEO-optimized content that ranks in search engines, definitely check out SurferSEO. It’s extremely powerful and offers a lot of educational resources. It’s also introducing its own AI writing assistant in the near future.
In my opinion, Jarvis is the most powerful AI writing tool out there, but it’s also on the pricier side and doesn’t have unlimited words. For those looking for a document editor and SEO, try Scalenut out. It’s free! For those just wanting to reduce writer’s block, check out Copy AI.
Everyone should get Grammarly.