13 Best AI Content Creation Tools of 2023

If you’re looking for an AI-powered writing assistant to help you with content creation AND content marketing, you’ve got a lot of options out there! AI content marketing tools are flooding the market with their various offerings. These AI-powered marketing tools help you optimize your content for SEO, save time, generate better content ideas based on your audience’s needs, and help you produce highly engaging content.

In this article, we’ll specifically look at AI content marketing tools built for content creation. We’ll cover which tools are currently leading the field and what their strengths and weaknesses are.

Content creation is an essential aspect of your marketing strategy, and you can’t expect to do everything yourself (even if you have the time). Whether you write your content yourself or outsource it to someone else, AI tools will help you be more efficient and get better results. Let’s dive right in!

What are the best AI content creation tools?

The best AI marketing tools help you fulfill your marketing strategy by helping you turn your content (like blog posts) into top performers in search results.

If you look at the table of contents, you might notice that I have not included tools like Jasper in this article. While Jasper is a powerful AI writing tool, if you want to use Jasper for SEO writing and marketing, you need the Surfer integration, which requires a separate subscription. You may decide you want both, though! If you do, feel free to use my Jasper referral link for a free trial.

Disclosure: Some of the links in this article may be affiliate links, which provide $$$ to me at no cost to you if you decide to purchase the tool.

GrowthBar: Best All-in-one Content and SEO AI tool

GrowthBar is an SEO-optimized AI content writing tool. If you’re looking for just one tool to do the majority of your marketing content writing, then look no further than GrowthBar. Not only does GrowthBar provide content generation, it also provides light capabilities similar to that of a tool like Ahrefs or SEMrush by allowing you to do keyword research, track your ranking and SEO performance, and inspect different websites to find out what they’re ranking for. They’re constantly releasing new features.


  • Content Generator: includes a full, interactive document editor with space for you to optimize your content, pull in suggested content and media, and realtime SEO content writing
  • Internal Link Suggestions: while using the content editor, GrowthBar auto-suggests internal links for you
  • Long-form writing AI functions: including press releases, email newsletters, sales emails, and product descriptions. 
  • Paragraph Generator: sometimes you don’t need to write a full post. All you need is a paragraph, which this AI author provides
  • Meta Generator: an AI content detection tool that helps you generate SEO optimized meta descriptions
  • Blog Ideas: Brainstorm ideas for a particular topic and then use the content generator to create a robust blog post
  • Site Inspector: Search a particular website and find the keywords they rank for
  • Keyword Research: Find out the keyword difficulty, related keywords, top SERP competitors, and how often a keyword is searched
  • Rank Tracker: Helps you monitor how well your site performs for certain keywords
  • Chrome Extension: Take advantage of the AI Content Generator in WordPress and get keywords and other competitive insights directly in Google search engine results.


  • Free trial of any plan for 5 days
  • $29/month for a yearly plan, $48/month for a monthly plan
  • $79/month for a yearly plan; $99/month for a monthly plan
  • $127/month for a yearly plan; $199/month for a monthly plan

Bottom Line

In my opinion, GrowthBar is a fantastic AI tool for marketing because it can do most of your content writing for you. It’s also great for keyword research, SEO performance tracking, and website inspection. The software is constantly improving and adding new features, which is excellent because your content will always be fresh and relevant. The SEO tools aren’t as in-depth as a tool like SEMRush or Ahrefs, but if you want to get just one tool, then GrowthBar is certainly one to consider.

Surfer: Best for SEO Writing

Surfer Landing Page

Surfer is another tool option if you only want to get one tool to create SEO content. The paid plan is a bit pricier than GrowthBar. With Surfer, you can create SEO-optimized content, crawl the web for content ideas, and rank quickly in Google.

Surfer’s document editor lets you copy and paste directly into your website content management system (CMS) without reformatting. Surfer’s content editor already has all the HTML tags, so you only have to format it once.

With Surfer’s AI writing tool, Surfy, it has become a well-rounded solution.


  • Content planner – plan your content and tools for writing it
  • Brief – helps you create an AI outline with unique headings and paragraphs
  • Content editor – get content suggestions and guidelines for writing along with a rich, HTML-enabled document editor
  • Audit – check your existing pages for keywords you’re missing and compare them to your competitors’
  • Grow flow – improve your website’s content with weekly updates to an easy-to-use task flow
  • Keyword surfer – instantly check keywords in Google with this browser extension
  • Surfer Academy – training on-demand and live
  • SEO Writers Directory – leverage this directory (or join it!) if you want to find writers who know how to create SEO-optimized content
  • Writing Masterclass – free to subscribers to help them learn the ropes for SEO writing. At the end, you get a certificate!


Basic: $59/mo; $49/mo annually

Pro: $119/mo; $99/mo annually

Business: $239/mo; $199 annually

Final Thoughts

Whether you’re a solopreneur or a small business, Surfer is an excellent content production tool. Its advanced features and support tools make it a brilliant asset. It’s a worthwhile investment if you want to deliver high-quality content to your audience. Surfers’ Grow Flow feature makes it great for optimizing your existing to content to help it rank higher in search engines.

Article Forge: Your Article Generator

Articleforge home

Article Forge is an AI article generator that automatically generates content for a specific topic or niche. It has been used by companies like the BBC, Forbes, and The New York Times to create articles on various topics. Why should I use AI writing tool like Article Forge? Speeding up your work!

Article Forge will create a high-quality first draft for you to use. It might even be good enough to publish immediately, but it’s always good to look closer.

The software uses AI and machine learning to generate articles based on the keywords provided.


  • Regular content (articles that are written by human writers on an hourly basis.) 
  • AI-generated content – (articles are generated by the AI writer with pre-written text and images.) 
  • No spinner or binary choices.
  • It is the most affordable tool to mimic a human mind and style of writing.
Article Forge prices


Standard: $27/month – 250,000 words/mo

Unlimited: $57/month

Bottom Line

While Article Forge is a tool that helps you create content for the web, it can also be used for other purposes. For example, it can be used to create articles for your website or blog with the help of pre-written content.

Article Forge offers many features that make it easy to use, including a drag and drop interface, templates, and more.

CopyAI: Best for Copywriting

CopyAI helps eliminate writer’s block with its many automated creativity tools. It also offers a wide range of AI-created templates to help you get started on your project.

CopyAI now has a long-form document editor, which allows you to work on your ideas all in one place. CopyAI’s product description workflow gives you helpful AI content-writing tips and ideas.


  • Free version that’s free forever and no credit card required
  • Free tools that don’t need you to sign in such as email subject line generator, Instagram caption generator, and business name generator
  • 100+ templates that you can use to generate copy
  • Easy to use interface
  • Ability to create: digital ad copy, social media content, website copy, eCommerce copy, blog content, sales copy
  • Multiple languages
  • Focus on your target audience
  • Product descriptions
  • Long-form document editor


Free Plan

Pro: $49/month

Team: Custom Pricing

Bottom Line

A big differentiator for CopyAI is that it has a completely free version, is easy to use, and doesn’t require your credit card. As a power writing aid, I think CopyAI is for the power writers out there already who want a little help getting past writer’s block. It’s one of the most affordable options, with the free mode and unlimited credits in the pro mode. No paid plan is required here either!

Scalenut: Best for Powerful AI Commands and SEO

Scalenut landing page

Scalenut is a writing processing tool that automates content creation. Its AI writing algorithm combine SEO and NLP techniques to help you create engaging content and boost your page rankings. Scalenut’s SEO Assistant enables you to write content optimized for search engines. It’s very much like Jasper with the SEO Surfer integration, but without buying two separate tools. You write in your keyword, and it gives you a document editor centered around your keyword. I like that it has a panel on the left showing your competition.

The AI commands in Scalenut’s document editor are more nuanced than other tools like Jasper. Rather than a simple compose button, you can select from AI Connectors and Operators to give the AI copywriting assistant more direction around your content. Jasper can likely do this with commands, but it’s simpler to have buttons within the interface.

A notable aspect of Scalenut is their Managed Marketplace, where you can hire professionals to help you with writing, design, or video content within the platform.

Scalenut AI marketplace

Additionally, Scalenut offers AI writing templates for you to get started quickly on different content types


  • Free version – no credit card required, and it’s free forever
  • SEO Research – not relying on an integration, SEO is within the platform
  • Long-form AI writing tools
  • AI article writer
  • Short-form AI writing
  • Collaboration
  • No word length restrictions


Individual: $29/mo

Growth: $79/mo

Pro: $149/mo

Bottom Line

Scalenut is a great A.I. article generator that gives you unprecedented control over your content creation workflow. It scales well from professional to amateur tasks and allows easy integration of your favorite online platforms. The user interface isn’t as shiny as other tools, but it’s more robust. It’s one of the best AI content generators if you want more control over the AI output.

If you don’t want to pay separately for an SEO tool and get unlimited words, Scalenut is an excellent option. You’re not limited to a paid plan with this tool.

Outranking: Best Content Strategy Platform


Outranking is an AI content strategy platform that helps you plan your content strategy from end to end. It helps you come up with ideas, executes them, optimizes your content, tracks its performance, and helps you improve your content over time.


  • AI Writing
  • Content Strategy
  • Content Marketing
  • Content Optimization


  • No free plan or trial
  • Solo: $79/mo
  • Pro: $149/mo
  • Company: $219/mo

Bottom Line

If you want a platform to help you manage your content strategy, consider Outranking.

WriteSonic: Budget-Friendly SEO Writer

WriteSonic Landing Page

WriteSonic is an AI authoring tool that can generate unique content based on your preferences and needs. The software also helps you by providing pre-written content, which you can use as an outline for your own writing. 

It can also help content marketers push past writer’s block and reach their target audience. WriteSonic is the ultimate solution for writers who are struggling to come up with fresh content ideas. 

It helps them to create highly-engaging, unique, and compelling content that can be shared across various social media platforms.

It is available for PC and Mac users, with a free trial available.


  • Generates top-notch marketing material for your brand in minutes
  • Auto-generated blog post and optimized article in just seconds.
  • It generates the highest quality of contents related articles
  • AI-powered article and blog writer to give your writing the perfect tone, flow, structure, and voice.
  • It generates formidable marketing copy with a few simple clicks.
WriteSonic Pricing page


Free Trial: $0

Basic: $15/month 

Professional: $45/month 

Startup: $95/month

Agency: $195/month

Bottom Line

WriteSonic is one of the copywriting tools that allow people to write without the hassle of having to type every single word. The best part about WriteSonic is that it has an email build feature, which automatically sends you an email with your content already written. It saves a lot of time, and you can focus on other things in your day-to-day job.

It is really easy to use and get started with. The only drawback is that it does not offer many features available to free members, which means that they are not able to generate content as much as they would like before upgrading.

Ink for All: Well-Designed UI with Paraphrasing, AI Writer, and SEO

Ink for all Home

Ink for All is AI writing software that allows you to “communicate with purpose” as their website says. It functions as both a text editor and browser extension. Ink for All democratizes the content marketing process by offering writing assistance tools that enable anyone to create content that performs well.


  • Paraphrasing
  • AI writer bot
  • SEO traffic
  • Publish content faster
  • Team management
  • Headline optimizer


Ink for all Pricing

No free plan

Starter: $8.80/mo

Pro SEO: $44/mo

Team SEO Unlimited: $177/mo

Bottom Line

Ink for All offers a robust solution for a fair price. I don’t like that there’s no free plan or trial, but it’s a strong contender for sure.

AI Writer: Content Generation Platform

AI Writer is an AI copywriting software that offers an AI writing assistant for content creators to generate content ideas at scale. The platform offers different kinds of writing services, including content writing and blog writing.

It is one of the most accurate content generation platforms, using state-of-the-art AI writing models to write articles from scratch. It will also provide you with high-quality and relevant content that will match your target audience’s needs.

AI Writer are also known as content writers and are used by companies to produce multiple articles for them. AI Writer can work on a variety of topics and niche markets. 


  • Guarantees the quality of your content with a patent-pending algorithm that ensures every text is unique and original.
  • No need for SEO experts anymore. All content is automatically SEO-friendly.
  • You’ll never lack an article topic when you have these full-length articles.
  • Provides citations for each point so that you can deliver accurate, quality content.
  • Get complete value for money by not having to search for the perfect article template online. 
AI Writer Pricing


Basic: $29 per month 

Standard Plan: $59 per month

Power Plan: $375 per month

Bottom Line

AI Writer is a writing tool that is easy to use and has some really cool features. It is a great way for anyone to start writing and get their content out there.

However, AI Writer scrapes content from similar pages across the web, and often that content references trademarked terms or otherwise inappropriate language. So it is something that should be taken into account before choosing it. 

Closers Copy: Proprietary Copywriting Machine Learning Model

Closers Copy Landing Page

Closers Copy is an AI writing software that does not use GPT-3, a machine learning model that many of the other solutions favor. According to their website, “These models are not trained to write marketing copy. Fortunately, our models are! Using our AI gets you REAL marketing copy that sells your products and services. And because we own this technology, you don’t run into content filters, restrictions or limits.”

Closers Copy offers a Facebook community and course to learn their tool. I would be a bit cautious with them, however, as their website does not communicate the value proposition clearly.


  • Collaboration – amount depending on the tier you purchase
  • Artificial intelligence: Blog AI, SalesAI, StoryAI
  • AI content generator
  • Different language options
  • SEO Audits and Planning
  • Support
  • Content writing automation
  • Community


There’s no free trial, but they do offer a 14-day money-back guarantee.

Power: $49.99/mo

Superpower: $79.99/mo

Superpower Squad: $99.99/mo

Bottom line

As far as writing tools go, Closers Copy should definitely be considered if your main goal is to create SEO-optimized content. In the case of Closerscopy vs Wordhero, Closerscopy is much more established than Wordhero. If you’d like a more in-depth analysis between these two, let me know!

Peppertype: Virtual Content Assistant

Peppertype Landing Page

Peppertype is an AI writing software that works by using machine learning to understand what the user wants. This technology is used in order to provide the most relevant responses for the user. 

It provides users with helpful insights into their moods and emotions, as well as suggestions on what they should do next.

The future of AI writing assistants is bright, with more companies adopting this technology and using it to generate content and insights for their clients.

Peppertype is an excellent tool for writers looking for assistance in their writing process without having to spend time learning how to use it themselves.


  • Sentence formatting in a way that provides the best readability and engagement across different mediums
  • Powerful engagement metrics to readjust and analyze your content on the fly
  • Automatic sentence rephraser that quickly transforms sloppy writing into polished prose
  • Automatic grammatical checker with artificial intelligence to ensure mistakes are caught before they make it out of the door
  • Advanced plagiarism checker to prevent misuse of words, ensuring your content is unique.
  • Advanced style editor enables you to design with ease without any complex technical knowledge
Pettertype Pricing


Starter Plan: $25 per month

Growth Plan: $165 per month

Bottom Line

Peppertype has a simple interface where you can type in a keyword or phrase, and it will generate content for you based on that. It does so by drawing on the experience of copywriters and AI.

Peppertype.ai is a great tool for copywriters who want to get better at what they do while also having fun while doing it!

There are a variety of templates available at the company, but keep in mind that the choices are limited. A long-form editor does not appear to be available on the platform.

Neural Text: Free Tool for Copywriting

Neural Text home

Neural Text is a platform that uses machine learning to automatically generate text. It has been used in different industries such as healthcare, education, and marketing. The platform has also been used by journalists to create articles with the help of AI. If you’re looking for an AI essay writer free, this might be worth looking into.

In recent years, there have been several advances in natural language processing (NLP) which increases the accuracy of this technology.

The system learns from data, so it will improve as more data is added to its system.

It is a platform for writers and content creators to generate original text, as well as read and share existing texts.


  • AI algorithm that scans for the best and most relevant keywords for your product or niche.
  • Powerful content optimizer that boosts the quality of your content.
  • Master keyword clusters to get high-quality traffic from the web.
  • Automatically find the best keywords to increase your keyword density in order to reach more potential customers.
Neuraltext pricing


Free Forever: $0

Starter: $49/mo for freelancers or solopreneurs.

Pro: $119/mo for larger teams and established companies.

Bottom Line

Neural Text uses the same technology as self-driving cars to create an autonomous vehicle for the written word. It relies on machine learning, which means it will be able to learn and improve over time, making it more effective over time.

However, it would be better if the interface and user experience were more intuitive. With the keyword difficulty measurement tool, users could see their performance in real-time and

Frase: SEO Copywriting

Frase landing page where it says "start 7 day trial" as the call to action


Frase is an excellent AI tool for long-form writing. It has many different features that make it a powerful content creation tool.

Frase offers a “5-day trial,” which I took to mean a free trial. When I started going through the sign-up process, told me that the 5-day trial would cost me $1 and required me to enter my credit card.

A $1 isn’t a big deal necessarily, but I felt deceived. As a prospective buyer, this immediately deterred me from wanting to try out their tool. At least on tools like Ahrefs, they say “Start a 7 day trial for $7” so you know right away that the trial isn’t free. Who puts “Start 7-day trial” and then expects you to pay?

Frase trial payment page

Yet, since I’m writing this article review, I decided to get the trial so I could better understand it. You’re welcome.

Looking at the user interface itself, I’m less than impressed. Frase has tabs for documents, templates, and analytics. Each tab is very blank and doesn’t have much on the user interface side to prompt you on what you should do. It relies heavily on guided walk-throughs rather than textual prompts within the interface itself. (And yes, I recognize that I’m cranky because of the trial thing, but that’s all part of the user experience!)

  • Frase outline app interface
  • Frase documents app interface
  • Frase templates app interface

Once I got inside the document editor, I see that’s where they invested more of their energies. The AI Writer, however, is an add-on feature.

Frase document editor


  • Integrates with Google Search Console
  • Version control in the document editor
  • Undo/redo buttons – the other tools don’t have them! You have to use keyboard commands
  • Export to PDF, HTML, or Excel
  • AI document editing


Frase pricing

Solo: $14.99/mo

Basic: $44.99/mo

Team: $114.99/mo

Note: the AI writer is only available as an add-on for an additional $35/mo.

Bottom Line

I’m sure Frase is a powerful tool, but the deceptive trial and the clunky interface make the tool rank lower for me. In this day and age, if it’s not easy to pick up a tool quickly, then people just move on. There are a lot of other better options out there.

What is AI content creation?

AI content creation is a process of using artificial intelligence to generate or enhance content. This can be done through a variety of means, such as natural language processing (NLP), machine learning, or text generation. AI content creation tools are designed to help you optimize your content marketing strategy and SEO performance.

How does AI content creation work?

AI content creation tools work by using artificial intelligence to analyze your existing content and help you improve it. This can be done through a variety of means, such as natural language processing (NLP), machine learning, or text generation.

Why do marketers use AI?

Marketers use AI because it can help them improve their content marketing strategy and SEO performance. AI content creation tools can help you optimize your content, making it more effective and efficient.

What kind of content does AI technology work best for?

AI content creation tools can be used for various content types, such as blog posts, articles, web pages, and product descriptions.

What is an AI marketing tool?

An AI marketing tool is software that uses artificial intelligence to help you improve your content marketing strategy and SEO performance. AI content creation tools can help you optimize your content, making it more effective and efficient.

Can Google detect AI content generation?

Yes, Google can detect AI content generation. However, it is not a perfect system, and sometimes AI-generated content can rank highly on Google. If you are concerned about Google detecting your AI-generated content, you can always disclose that the content was generated by an AI tool. Also, if you’re writing in conjunction with the AI writer, then you have little to worry about. Rarely, will you get a publishable blog post without guiding the AI to some degree.

Final Thoughts

If you want a tool that’s focused entirely on SEO optimization, definitely consider Surfer. If you want to focus more on copywriting, then Copy AI might be for you. I’d say try out the different tools and see what you think! There are several other options available that may be a better fit for you. Be sure to research and choose a tool that will work best for your needs.

Similar Posts