Outranking Review
Are you tired of spending countless hours researching and crafting content briefs that too often miss the mark? Outranking, an SEO content optimization and planning software, may be the solution for you. Powered by cutting-edge algorithms and AI technology, Outranking hopes to enable its users to generate highly optimized content that ranks higher in search engines.
With Outranking’s help, you can “Build an insane SEO content strategy” as the platform themselves puts it. Outranking aims to help businesses of all sizes, from small business owners seeking improved online visibility to digital marketing agencies striving to consistently produce quality content.
Outranking helps its users take control of their SEO efforts and drive organic traffic with AI content writing. Peppertype does a great job at this, with its SEO tool offering real-time suggestions to increase your content’s ranking on search engine results. In this review, we will explore the strengths of Outranking as well where it could improve.
Outranking Overview
Search Engine Optimization (SEO) has emerged as a crucial element for businesses and content creators looking to stand out in the online landscape. Keeping up with the ever-changing algorithms and best practices can be a daunting task, requiring time, expertise, and constant adaptation. Outranking helps simplify this process by generating SEO optimized content quickly and effectively.
At its core, Outranking provides users with a set of advanced features and tools to enhance search engine ranking and drive organic traffic. One notable feature is Outranking’s ability to generate highly detailed and personalized content briefs. By leveraging state-of-the-art algorithms and AI technology, Outranking takes the guesswork out of content planning, tailoring briefs to suit your brand, and SERP analysis – increasing your chances of ranking higher in the competitor domain.
Outranking offers a powerful toolkit to help you write SEO optimized content and equips you with the insights and capabilities needed to navigate the intricate world of SEO and how to truly optimize content.
| Feature | Outranking |
| AI Technology | GPT-3 |
| Languages Supported | 10+ |
| User Experience | Web Dashboard |
| Educational Material | Yes |
| Long Form Document Editor | Yes |
| Search Engine Optimization | Yes |
| Art Generation | No |
| Text Summarization | Yes |
| Plagiarism Detection | No |
| Chrome Extension | No |
| API/Webhooks | Yes |
| Free Trial | No |
| Pricing Model | Monthly Subscription |
What Outranking Does Well
Outranking empowers users to fine-tune their content in alignment with SEO best practices and stay ahead of the competition. With its user-friendly interface, educational resources, and integration of AI technology, Outranking excels at revolutionizing the way users approach SEO content optimization and SERP data, enabling them to achieve predictable success in the dynamic digital landscape.
AI Technology
Outranking harnesses the power of cutting-edge AI technology, particularly GPT-3 (Generative Pre-trained Transformer 3), to create content and strategies that are SEO optimized. GPT-3, developed by OpenAI, is one of the most advanced language models available. Outranking integrates this technology to generate personalized and highly detailed content tailored to individual brands and optimized for search engines.
Through its natural language processing (NLP) abilities, GPT-3 enables Outranking to analyze various aspects of live on-page content, including the page structure, backlinks, meta title, meta description, uniqueness, and more. This comprehensive analysis allows users to fine-tune their content and optimize content for maximum visibility and impact.
Outranking takes advantage of the latest advancements in AI technology to provide users with advanced technical SEO knowledge that can take professionals in the field years to learn on their own.
Search Engine Optimization
When it comes to SEO, having the right tools at your disposal can make all the difference in achieving online success. Outranking offers a suite of powerful SEO capabilities that can streamline the optimization process, empowering you to boost your search engine rankings and attract real traffic.
Once you create a new document, Outranking will prompt you to add primary keywords. If you need help, the AI powered writing assistant can generate target keywords for the project. You’ll be prompted to define and specify the details of your project throughout the content generation process.
Generate a catchy title and easily create an outline for your document. Outranking gives you full control over your content, allowing you to refine and fine-tune every aspect until it aligns perfectly with your SEO goals and the on-screen SEO Score.
On-Page Optimization
Outranking enables you to score existing content that is live on a website. This feature provides valuable insights into your brand’s real-life performance and current areas for improvement. By analyzing various factors such as SERP data, document structure, readability, relevance, and more, Outranking then equips you with the knowledge and data needed to enhance your content’s impact. Armed with this information, you can optimize your content with precision to ensure that it aligns with SEO best practices.
Content Strategy
Outranking can not only help you generate content automatically, but it helps take your SEO strategy to the next level. By inputting a ranking data source, you can tap into valuable insights. The platform enables you to uncover new opportunities and create content that reflects user intent i.e. what people are actually searching for. With a few clicks, you can add Outranking’s ideas to your content strategy.
Outranking’s SERP analysis tool provides valuable information about the current digital landscape for your target keywords. In order to plan effectively, users can take advantage of keyword research and “People Also Ask” (PAA) questions. This helps ensure that you address relevant queries and provide valuable answers to your audience. By leveraging these insights, you can create content that not only ranks higher but also resonates with your target audience.
From generating catchy titles and creating outlines to scoring existing content and crafting comprehensive content strategies, the platform equips you with the tools and insights needed to dominate the online landscape.
Content Brief
In the world of marketing, a content brief refers to a document or a brief summary that provides detailed information and guidelines for creating specific marketing content. It serves as a roadmap or blueprint for content creators.
A content brief typically includes essential information such as the content topic, target audience demographics, desired tone and style, key messaging points, and any specific keyword data or SEO requirements (think meta title or meta descriptions). It may also outline the desired format (e.g., blog post, video, social media post), word count or duration, and any visual or multimedia elements to be incorporated.
Outranking offers a content brief feature which allows you to incorporate brand information into content briefs. The more personalized content is, the more likely it is to engage your audience and stand out from the competition.
Outranking’s SERP analysis helps you find and rank for brand-related search terms and optimize content to align with the latest Google algorithms and emphasizing factors like experience, expertise, authority, and trustworthiness (EEAT).
Last but not least, Outranking empowers you to build content briefs with the competition in mind. The platform performs super-detailed SERP analysis, leaving no stone unturned when it comes to analyzing the top-ranking pages in your niche.
From SERP analysis and keyword research, to content briefs and strategies, Outranking empowers its users to craft content that drives results.
Long-Form Document Editor
Outranking’s long-form document editor provides users with a powerful and intuitive platform for creating and editing content. Offering standard features like formatting options, bold, italicize, headers, and more, the document editor ensures that users have all the tools they need to craft polished and professional-looking content.
Outranking’s integration with AI allows users to directly prompt the research assistant in the document. By prompting the AI, you can request research on specific topics and generate suggestions for what to write next. The AI acts as a virtual research assistant and copywriter, helping you along in the content creation process.
If you know you’ll be using a particular prompt often, you can opt to save prompts in the library so you don’t have to write it out every time. Additionally, Outranking offers various prompt controls like #TONE, #AUDIENCE, #KEYWORD, and more. Outranking does a good job at how-to documentation on writing and running prompts.
With Outranking’s AI writing capabilities, users can seamlessly switch between writing and researching without leaving the document editor. This streamlines an otherwise tedious workflow and eliminates the need to switch between multiple tabs or applications.
Educational Material
Outranking provides plenty of educational material for its existing and prospective user base to thoroughly acquaint themselves with the platform and what it’s capable of. Outranking offers weekly webinars that serve as a valuable resource to keep the community updated on the latest SEO optimization techniques, industry trends, and strategies to rank higher in search engines.
Outranking has documentation that covers a range of topics, including scaling content creation, conducting on-page content audits, and mastering the art of outranking (pun intended) your competitors. There is also a Facebook community of Outrankers, which serves as a hub to connect with other users, share insights, and learn from one another’s experiences. Outranking equips users with the knowledge and skills necessary to fully optimize the platform with its extensive community resources.
What Outranking Could Improve
While Outranking offers a range of powerful features and capabilities, the company may end up seeing its pricing model as a potential roadblock to attracting new customers. Outranking may not be the most budget-friendly option for those with limited financial resources. Notable too, Outranking is a platform primarily focused on SEO content optimization and planning, so those looking for a more comprehensive digital marketing solution may need to explore additional tools or platforms.
Pricing Model
Outranking’s pricing model has room to improve. With no free trial available, some prospective customers are likely to try another AI SEO content creation platform that does offer free use before committing to a membership. Outranking has 4 subscription plans – The Solo Plan, Pro Plan, Company Plan, and a Custom Plan.
Ideal for small businesses, The Solo Plan is currently priced at $7 for the first month and $69 starting from the next month. This plan allows you to connect 1 domain and create 10 SEO documents, content briefs, AI-assisted first drafts, and content audits. The plan comes with 400 keyword assessments. All plans include Google Search Console (GSC) integration.
The Pro Plan is priced at $129 per month and is designed for professionals and small to medium-sized businesses aiming to take their SEO content optimization to the next level. In addition to the features offered in the Solo plan, the Pro plan allows you to connect 3 domains, includes 30 SEO docs, and 1,000 keyword assessments.
Outranking has a Company Plan priced at $249 per month. The Company Plan is tailored for larger businesses and agencies with higher content needs. It offers all the features of the Pro plan along with expanded usage limits, like access to 70 SEO docs, 3,000 keyword assessments, and 10 domains.
The custom plan is for businesses with extensive content requirements and unique needs. Teams interested in this plan should contact Outranking’s sales team.
Overall, Outranking’s pricing model allows users to choose a plan that suits their specific requirements and budget. Whether you’re a small business or a larger organization, Outranking has plans that provide the features and scalability you need to excel in SEO content optimization and planning.
Final Thoughts
Outranking is a robust SEO content optimization and planning software that offers a range of powerful features to enhance your digital marketing efforts. With its personalized content briefs, on-page optimization capabilities, and strategic content strategy tools, Outranking empowers users to achieve higher search engine rankings and drive organic traffic. However, like any product, it has its strengths and weaknesses.
One of Outranking’s key strengths is its AI-driven approach. By leveraging advanced algorithms and technologies like GPT-3, Outranking is in-line with its competition and provides users with intelligent insights, personalized content, and data-driven solutions. Additionally, Outranking offers educational materials such as webinars and various learning resources, ensuring their community can continuously expand their knowledge and skills to maximize the platform’s potential.
One area where Outranking could improve is in its pricing structure. While the platform offers different plans to cater to various needs, some users may find the pricing slightly high for what’s offered, especially for smaller businesses or people with limited budgets and multiple clients.
Overall, Outranking is a content creation tool best suited for digital marketing teams, creators, and businesses of all sizes who are serious about elevating their SEO game. If you’re looking to take your digital marketing efforts to the next level, Outranking can be a valuable asset in your toolkit.
