In today’s fast-paced digital landscape, the art of persuasive communication has become more crucial than ever. However, crafting impactful copy and executing effective marketing strategies can be a time-consuming and challenging task. Enter Hoppy Copy, an AI powered email marketing tool hoping to make the lives of marketers a little bit easier.
Hoppy Copy combines the power of artificial intelligence to deliver high quality email marketing copy, unique campaign ideas, and more. The platform even claims to be the only AI copywriting assistant specifically designed for email marketing, stating on their website:
“The market is flooded with AI tools, with most using general language models that try to write everything for everyone. These models are not trained to write email marketing copy. Our AI however, is trained to do this. And it’s the only one we know of that’s designed specifically for email marketers.”
Hoppy Copy offers a wide variety of copywriting tools including but not limited to ad copy, blog posts, or your next campaign’s email sequence. Unlike other AI writing assistants, Hoppy Copy gives you a look into the world of your competitor. Its competitor monitoring features provides a valuable glimpse into how the competitor’s email marketing strategy, ad what you can take away from where they fall short. Hoppy Copy also helps marketers ensure their emails and messages avoid spam filters with the platform’s spam checker feature.
Whether you’re a marketing team member handling multiple clients or a solo freelancer seeking to streamline your workflow, this AI-powered assistant is a tool that holds great potential for elevating your copywriting game and achieving your campaign goals. This AI assistant has the potential to become your go-to marketing helper. In this article, we will review the platform, what it exceeds at, and discuss some areas where it could improve.
Hoppy Copy Overview
Hoppy Copy is an AI-powered copywriting and marketing assistant that aims to streamline and enhance your team’s marketing efforts. If you work in marketing, you’ve likely heard of how AI is changing the copywriting landscape. (Artificial intelligence is also revolutionizing just about any type of industry you can think of.) The product we’re reviewing today is no stranger to this – The platform hopes to demonstrate its ability to write high converting emails that effectively capture a brand’s essence with its fresh email campaign sequences and scientifically proven templates.
Hoppy Copy offers additional tools to support marketing teams and freelancers in their journeys. The sequence planner helps teams create organized campaigns and automate workflows. The platform even offers a competitor monitoring feature that gives businesses a glimpse into what other companies are doing well in their marketing strategy, as well as what they could do better.
The platform presents a set of features that can significantly enhance marketers’ productivity, aid in meeting deadlines, and deliver compelling copy that effectively engages their target audience. The platform is accessible to marketers at all skill levels, making it an ideal platform for beginners seeking to excel in email marketing campaigns. Let’s delve into the platform’s strengths and areas for improvement below.
|Long Form Document Editor
|Search Engine Optimization
What Hoppy Copy Does Well
Hoppy Copy boasts an array of powerful features that contribute to its effectiveness as an AI marketing assistant. The platform’s competitor monitoring, sequences, and spam checker tools differentiate it from other AI tools. Not only can marketers gain valuable insights into how they can improve their copy with AI-generated eye catching subject lines or juicy Facebook ads, but they can gain a real insight into what working for their competitors, and what’s not. We’ll explore what the platform does well in-depth below.
The platform’s competitor monitoring feature is an important tool for businesses striving to maintain a competitive edge. Competitor monitoring offers an analysis of emails sent by other brands within a specific industry, including their successes and shortcomings.
By examining the performance of these emails, the competitor monitoring tool provides key insights on what strategies, techniques, or approaches have proven effective or ineffective. This information empowers marketers to make informed decisions, refine their own email marketing strategies, and stay ahead of the competition. Businesses can leverage valuable industry insights to enhance their own email campaigns and achieve greater success in reaching and engaging their target audience. Based on the information provided by the competitor monitoring tool, brands can adjust their messaging accordingly.
By knowing what the competitor is doing, businesses can identify emerging trends, spot opportunities for differentiation, and make data-driven decisions to optimize their own email marketing efforts. By learning from the successes and failures of other companies in the industry, brands can refine their messaging and hopefully increase the effectiveness of their email marketing strategy.
The competitor monitoring feature equips businesses with the information they need to stay ahead in the ever-evolving digital landscape. By staying informed about the strategies and performance of other brands’ emails, marketers can make informed decisions and ensure their email marketing remains competitive, relevant, and impactful.
The Sequences feature is a powerful tool for marketers who want to automate their campaigns, or for those who simply don’t know where to start. With over a dozen pre-made sequences to choose from, like Product Launch and Request Feedback, marketers can generate unique campaign ideas with a series of cohesive emails designed to engage and inform their audience.
Sequences play a large role in helping marketers maintain a structured and strategic framework in their campaign strategies. With the sequences feature, marketers can stay organized and effectively nurture leads to build relationships over time.
Each email within a sequence is purposefully crafted to guide its recipient through a pre-defined communication flow. From providing pre-launch notices to showcasing social proof and offering timely reminders, each email serves a logical purpose that contributes to nurturing leads and engaging existing customers. By leveraging the platform’s sequences tool, marketers can systematically guide their audience along the customer journey, build trust, and increase the chances of conversions.
When it comes to email marketing, marketers understand the importance of avoiding the dreaded spam box. There’s almost nothing worse than a carefully crafted email essentially being thrown away into junk mail folders. The spam checker tool addresses this need. Accessible through the platform’s long-form document editor and AI chat interface, the spam checker tool identifies potential elements in marketing content that may trigger spam filters.
With this tool, marketers can make the necessary adjustments and optimizations to improve the deliverability of their emails. By flagging specific phrases, keywords, or formatting issues that commonly raise red flags for spam filters, the spam checker tool increase the chances of emails bypassing those filters.
I accessed the spam checker tool via the platform’s Chat feature. This was the result.
There aren’t many AI marketing tools that offer a spam checker, so I was pleased to see this is something that Hoppy Copy integrated into their platform. With the help of the spam checker, you can fine-tune your email copy and maximize the effectiveness of your email marketing campaigns.
What Hoppy Copy Could Improve
While the platform has impressive strengths, it could improve in terms of its user experience and long form document editor. Improvements in navigation, organization, and intuitiveness would contribute to a smoother and more user-friendly platform. We will discuss what Hoppy Copy can improve below.
Hoppy Copy’s user experience offers a mixed bag of simplicity and complexity. The dashboard initially presented a straightforward interface and I was excited to dive in and start writing powerful copy.
I decided to test out the Sales Letter feature, one out of many email templates to choose from. The template asked for my target audience, what information I wanted to cover, and tone preference. After inputting the necessary information to generate a sales letter, the AI generated multiple versions of the sales letter, around five in my case. This is when the user experience started to feel a bit cluttered.
To review and compare the different versions, I had to scroll through what I then discovered to be the platform’s long-form document editor. This quickly became overwhelming as all of Hoppy Copy’s suggestions appeared in a lengthy list – I didn’t know where to begin. It would be convenient if the different suggestions were presented in a more organized and easily accessible manner, perhaps in a tabbed format or with clear navigation options. Hoppy Copy might consider showing only one idea at a time, and give its users the option to dismiss or accept a suggestion.
After some fussing about, I found that editing each version of the sales letter was possible by clicking on it and making edits right there in the editor However, the various controls at the top of the page to configure the tone, shorten, expand, and other adjustments were not as intuitive as I expected them to be.
Initially, it took me some time to locate where my output would be from using one of the features at the top of the editor. Eventually, I discovered that the output appeared below the version I was editing, and I could opt to use it. When I clicked “Use”, it appeared to me that nothing happened so I clicked it a couple more times. When I scrolled up, I found the editor had placed the new text into the letter multiple times.
Better organization in the interface and clearer guidance on how to navigate the editor would greatly enhance the overall usability of the platform. By addressing these aspects, Hoppy Copy can enhance the user experience and make it more enjoyable for the majority of people to use.
Overall, the site’s long form document editor provides users with a dedicated space to fine-tune and polish their generated content once a project has been created. Before diving into the editing process, users should be prepared to delete any unwanted copy that the AI has generated since it will generate multiple versions in a list format and it’s easy to get lost.
You’ll find that once in the document editor, there are a range of standard editing features. In addition to familiar options like formatting and styling, Hoppy Copy’s editor offers some AI writing functionalities such as ‘rewrite,’ ‘continue,’ and ‘expand.’ You can also play with the tone of your messaging. These features hope to assist marketers in enhancing their content by providing alternative suggestions and expanding on specific points.
While the AI powered capabilities of the document editor seem promising, my ability to play around with these features was limited due to the end of my free trial.
At the end of the day, Hoppy Copy is an impressive AI-powered email copywriting assistant that offers a wide range of features to streamline and enhance marketing efforts. The platform hopes to simplify the process of creating compelling copy and provides valuable tools such as campaign sequences, competitor monitoring, and spam checking.
From generating persuasive sales copy to planning and automating email sequences, this AI marketing assistant is a worthy instrument in any email marketer’s toolkit. The competitor monitoring feature equips marketers with valuable insights into industry trends and competitor strategies, while the spam checker ensures emails reach the intended audience effectively.
However, there are areas where the product could improve. The organization of multiple AI-generated suggestions in the long-form document editor would go a long way in improving the user experience. Clearer guidance on how to use certain features, such as shorten or expand, would also be beneficial so text doesn’t get lost a couple scrolls away. As with any AI tool, it’s important to maintain a critical eye and ensure the generated content actually aligns with your brand’s voice and messaging.
Hoppy Copy is a valuable asset for marketers hoping to write powerful copy and enhance marketing efforts. The platform differentiates itself from other AI marketing tools with its competitor monitoring and spam checking abilities. Marketing teams, freelancers, and businesses of all sizes can save countless hours and benefit from Hoppy Copy’s set of marketing features to leverage its power and drive marketing success.